BE PART OF THE UK’S LARGEST EDUCATION EVENT IN 2021!

17TH – 18TH NOVEMBER 2021 | NEC, BIRMINGHAM

Take your place at the Schools & Academies Show Birmingham so you can position your brand at the forefront of the education community, generate high-quality leads, build lasting relationships and showcase your latest products and services that can deliver long-term solutions!

SHOWCASE YOUR BRAND TO 4,000 EDUCATION LEADERS, BUDGET HOLDERS AND SENIOR BUYERS!

We are delighted to confirm that the Schools & Academies Show will be returning to the NEC, Birmingham on the 17th & 18th of November 2021. As the UK’s leading education policy and best-practice event, our show provides a unique platform for education suppliers to showcase their products and services to senior buyers and influencers including Headteachers, School Business Managers, MAT CEOs, Procurement Managers and more.

Join us to be part of the UK’s largest education discussion of the year and gain unmatched brand exposure with a highly engaged audience, with the opportunity to generate high-quality leads and build lasting relationships.

Providing a leading platform to showcase your latest products and solutions that can deliver long-term solutions, and support improved outcomes for all schools and pupils alike, this is one education event you cannot afford to miss!

KEY STATISTICS

OVER 72%
of visitors have purchasing responsibility and influence

OVER 80%
of visitors are members of senior school leadership teams

OVER 83%
of exhibitors were satisfied that they generated new sales leads

OVER 75%
of exhibitors met and sold to current customers/partners

OVER 75%
of exhibitors found new customers

OVER 79%
of exhibitors felt they increased awareness of their brand

5 REASONS TO EXHIBIT WITH US

OUR AUDIENCE SENIORITY

The Schools & Academies Shows have built a reputation for attracting the most senior decision-makers and influencers in the education sector. At our most recent show, 80% of our audience were from senior leadership teams. No other event in the market can boast such a high percentage.

OUR AUDIENCE VARIATION

With local authorities, independent schools and maintained schools being as much of a target for our exhibitors, we have opened our offering to the wider market, meaning exhibitors can meet any type of School, MAT or Local Authority.

OUR REGIONAL COVERAGE

You will have the opportunity to reach senior leadership teams from across the entire UK, meaning you can grow your client base and national reach by taking part in both events. If your business focuses on a specific region, then simply choose the show that suits your regional client base best.

INCREASE BRAND AWARENESS

We have a range of exhibition and sponsorship opportunities available to ensure your brand is viewed as a thought leader at the shows and we’re proud to have one of the biggest reaches across the sector. This includes sponsored seminars, panel discussions and case-studies.

NETWORKING OPPORTUNITIES

To ensure we are constantly improving, every show will include new and exciting features designed to improve interaction on the exhibition floor between exhibitors and visitors. Since our audience includes so many senior leaders, they are always eager to hear about new products, services and solutions.

SPONSORSHIP PACKAGES

HEADLINE SPONSOR

PACKAGE INCLUDES:

20-minute keynote address within the Main Stage at a time of your choosing
Branding alongside sponsor keynote session on all show promotional materials – print and online (subject to deadlines)
Distribution of marketing materials on main theatre chairs prior to presentation
Post event data (name, organisation, job-title and email address) for all delegates who attend the Main Stage (subject to data usage policy)
Branding on all show promotional material – print and online (subject to deadlines)
Branding on all onsite signage within the exhibition halls (subject to deadlines)
Logo on homepage of the website under the title ‘Strategic Partner’
Full exhibitor listing on the official show website (subject to deadlines)
100-word company profile in the official show guide (subject to deadlines)
2 x Badge scanners
Double Page Advert in the Event Guide
Dedicated pre-event email sent on behalf of sponsor to all pre-registered attendees
Reference in the post-show press release
Email template provided to encourage your current and prospective clients to network with you at the event (registration subject to qualifying entry criteria)
Personalised digital banners for use on marketing collateral, website and emails
Social media engagement
10 x stand passes (inclusive of allocation included in stand package)

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ZONE SPONSOR

PACKAGE INCLUDES:

Promoted as exclusive Sponsor of One of the Event Exhibitor Zones
2 x 30-minute speaking sessions to deliver case-study presentations within the theatre of your zone (content must match theme and is subject to approval by the Schools & Academies Show team)
Post event data (name, organisation, job-title and email address) for all delegates who attend your sessions (subject to data usage policy)
Distribution of marketing material on chairs prior to presentation
Pre-event email to registered visitors about your sessions and stand based on their ‘Areas of Interest’
Branding on all show signage where your zone is mentioned – Hanging Banner – Theatre / Feature – Zone Signage – Event Guide – Online Landing Page – Directional Signage – Floorplan
Branding alongside sponsor session on the agenda signage
Full exhibitor listing on the official show website (subject to deadlines)
100-word company profile in the official show guide (subject to deadlines)
Four 1m Floor Tiles to be placed around your zone (placement to be agreed by the Schools & Academies Show team and client)
Email template provided to encourage your current and prospective clients to network with you at the event (registration subject to qualifying entry criteria)
Personalised digital banners for use on marketing collateral, website and emails
Social media engagement
10 x stand passes (inclusive of allocation included in stand package)

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CASE STUDY SPONSORSHIP

PACKAGE INCLUDES:

30-minute speaking session to deliver a case-study within a themed theatre (content must match theme and is subject to approval by the Schools & Academies Show team)
Branding alongside sponsor session on all promotional material – print and online (subject to deadlines)
Post event data (name, organisation, job-title and email address) for all delegates who attend your session (subject to data usage policy)
Branding on signage displayed outside the theatre (subject to deadlines)
Full exhibitor listing on the official show website (subject to deadlines)
100-word company profile in the official show guide (subject to deadlines)
Distribution of marketing material on chairs prior to presentation
Email template provided to encourage your current and prospective clients to network with you at the event (registration subject to qualifying entry criteria)
Personalised digital banners for use on marketing collateral, website and emails
Social media engagement

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PANEL SPONSORSHIP

PACKAGE INCLUDES:

Opportunity to provide a speaker to join an existing panel session in a themed theatre (Speaker must be relevant to the topic of discussion, of appropriate seniority, and is subject to approval by the Schools and Academies Show team)
Branding alongside sponsor speaking session on all promotional material – print and online (subject to deadlines)
Distribution of marketing materials on main theatre chairs prior to presentation
Full exhibitor listing on the official show website (subject to deadlines)
100-word company profile in the official show guide (subject to deadlines)
Distribution of marketing material on chairs prior to presentation
Email template provided to encourage your current and prospective clients to network with you at the event (registration subject to qualifying entry criteria)
Personalised digital banners for use on marketing collateral, website and emails
Social media engagement

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MAT MATCHMAKING SPONSOR

PACKAGE INCLUDES:

Branding throughout the MAT Matchmaking Area and on all promotional material – print and online (subject to deadlines)
Opportunity to distribute literature around the MAT Matchmaking Area
Opportunity to facilitate 4 x 45-minute roundtable discussions throughout the two days of the event within the MAT Matchmaking Area
Opportunity to choose a topic to cover (subject to agreement with the Schools & Academies Show team)
Dedicated page online and in the event guide to the MAT Matchmaking Area including your branding as sponsor
Post-event access to all VIP visitors to the MAT Matchmaking Area (for a period of 3 months)
Full exhibitor listing on the official show website (subject to deadlines)
Opportunity to provide a 5-minute speech during the networking drinks
100-word company profile in the official event guide (subject to deadlines)
Email template provided to encourage your current and prospective clients to network with you at the event (registration subject to qualifying entry criteria)
Personalised digital banners for use on marketing collateral, website and emails
Social media engagement
5 x VIP passes (inclusive of allocation included in stand package)

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ROUNDTABLE SPONSOR

PACKAGE INCLUDES:

45-minute roundtable session to host a small group of delegates for a topic led discussion (content must match theme and is subject to approval by the Schools & Academies Show team)
Branding alongside sponsor session on all promotional material – print and online (subject to deadlines)
Post event data (name, organisation, job-title and email address) for all delegates who attend your session (subject to data usage policy)
Branding on signage displayed outside the room (subject to deadlines)
Full exhibitor listing on the official show website (subject to deadlines)
100-word company profile in the official show guide (subject to deadlines)
Distribution of marketing material on chairs prior to presentation
Email template provided to encourage your current and prospective clients to network with you at the event (registration subject to qualifying entry criteria)
Personalised digital banners for use on marketing collateral, website and emails
Social media engagement

LEARN MORE

REGISTRATION SPONSOR

PACKAGE INCLUDES:

Exclusive opportunity to sponsor the show registration area – point of entry for all attendees
Branding throughout the registration area and on all promotional material – print and online (subject to deadlines)
Opportunity to have literature on the registration desks
Opportunity to have the registration staff wear sponsor-branded t-shirts (sponsor to provide t-shirts based on design and sizes agreed with organisers)
Excusive branding on the online visitor registration form page, registration confirmation page and registration confirmation emails
Full exhibitor listing on the official show website
100-word company profile in the official event guide (subject to deadlines)
Email template provided to encourage your current and prospective clients to network with you at the event (registration subject to qualifying entry criteria)
Personalised digital banners for use on marketing collateral, website and emails
Social media engagement

LEARN MORE

BADGE SPONSOR

All visitors will receive a visitor badge. As visitor badge sponsor your brand will be ‘worn’ by every attendee at the show, so your brand will literally travel throughout the event during the day.

Sponsor branding on all attendee badges

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LANYARD SPONSOR

All visitors will receive a lanyard attached to their visitor badge. As lanyard sponsor your brand will be ‘worn’ by every attendee at the show, so your brand will literally travel throughout the event during the day, raising your organisation’s profile as a leading supplier to the sector.

Sponsor branding on all attendee lanyards (lanyards supplied by organiser – subject to deadlines)

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THE BENEFITS OF EXHIBITING WITH US

Our previous two shows have taken place online, meaning the Schools & Academies Show Birmingham 2021 will be the largest physical gathering of education leaders since January 2020. As such, we expect to be hosting over 3,000 visitors and a lot of pent-up energy to connect, network and learn.

With a growing increase in attendance year-on-year, there is no other show that attracts this many leaders in education, positioning the Schools & Academies Show Birmingham as the leading platform to place your brand at the forefront of a senior education audience.

With an excellent range of exhibition & sponsorship opportunities available, the Schools & Academies Show Birmingham is perfectly tailored to meet all your needs and budgetary requirements. Secure one of our limited packages to…

✔️ POSITION YOUR BRAND AS AN EDUCATION THOUGHT-LEADER

✔️ ALIGN YOUR BRAND WITH THE MOST RESPECTED VOICES IN THE SECTOR

✔️ GROW AWARENESS OF YOUR BRAND IN THE UK EDUCATION MARKET

✔️ DIRECTLY ADDRESS A SELECT GROUP OF KEY STAKEHOLDERS

✔️ ENGAGE WITH AN AUDIENCE OF EDUCATION DECISION MAKERS

✔️ REACH AN UNRIVALLED AUDIENCE AT A CRITICAL TIME IN THE SECTOR

✔️ HELP TO GALVINISE THE SECTOR BY ADDRESSING THE UPCOMING CHALLENGES THAT SCHOOLS FACE

TAKE A LOOK AT WHO YOU COULD MEET AT YOUR STAND

KEY AUDIENCE MEMBERS INCLUDE...

Headteachers

School Business Managers

Bursars

Deputy Headteachers

Principals

Governors

Trustees

Finance Directors

MAT CEOs

Procurement Managers

Network Managers

IT Managers

Heads of PE

Estate Managers

Heads of Capital Funding

Chief Operations Officers

HR Directors

PSHE Leads

WHAT PREVIOUS EXHIBITORS HAD TO SAY

Take a look at what some of our previous exhibitors had to say at our most recent live show in 2019! Across the two days, over 4,000 education professionals and suppliers came together to share knowledge and experiences with their peers and learn through best-practice case studies, panel discussions, workshops and keynote presentations, which featured over 160 education leaders, practitioners and pioneers.

Attendees also discovered the latest educational solutions for their organisation from more than 230 exhibitors and heard from the wider sector how the supplier market can provide the solutions and expertise to drive efficiencies in their school and ensure positive outcomes for pupils and staff.

THE SCHOOLS & ACADEMIES SHOW’S OFFICIAL SALES BROCHURE!

Discover how sponsorship and exhibition opportunities at the Schools & Academies Show Birmingham can better support your business objectives!

Event Overview
Virtual Benefits
Audience Demographics
Supporters & Contributors
Available Opportunities
And more…