Introducing HE Impact

We are delighted to announce that the SAASHOW has joined forces with HE Professional to launch the Higher Education Impact Expo! Co-located with the Schools & Academies Show, the expo will take place across two-jam packed days of CPD-certified content, networking and learning at the NEC, Birmingham on 19th and 20th November 2025.

This exciting exhibition will bring together over 500 higher education leaders to collectively tackle the biggest challenges facing the sector.  

With Universities grappling with major strategic questions on financial sustainability, meeting evolving expectations on student outcomes and designing services to reflect ambitious growth objectives, now is the time for senior higher education leaders to seek fresh ideas and uncover impactful solutions. 

HE Impact 2025 will be positioned to provide expert insight from leading speakers, allow visitors to hear best-practice solutions from universities facing similar challenges, as well as showcasing a vast array of innovative suppliers that can provide estate, back-office, marketing and technology solutions to the problems they are facing. 

The show will be split into three key content streams, each having their own focus and identity and allowing visitors the option to pick and choose which sessions are most important to them. Find out more below!

Bringing The HE Leadership Community Together

500

SENIOR HE
LEADERS

50

INNOVATIVE SUPPLIERS

50

INDUSTRY- LEADING SPEAKERS

15

HOURS OF CPD CONTENT

2

DAYS OF NETWORKING

HE Impact: Content Streams

HE Marketing Conference

The HE Marketing Conference has been delivered as the flagship event for university marketing, admissions and recruitment leaders for over a decade. Now the brand returns in an exciting new format as part of an expanded stream at HE Impact 2025.

With ambitious student recruitment growth vital to the success of the sector, the HE Marketing Conference will showcase best practice on driving international market growth, designing a distinctive brand positioning and enhancing conversion through meaningful engagement with diverse audiences.

The Conference will dissect the latest recruitment trends in a competitive environment and uncover innovative strategic approaches for senior marketing leaders.

HE Impact Business & Estates

Over the past 12 months the higher education sector has experienced a turbulent financial landscape, with 40% of universities facing budget deficits and many making tough decisions with redundancies and restructuring programmes rolled out.

Yet, the operational delivery expectations remain and all university leaders are exploring how to do more with less. The HE Business and Estates stream will address how higher education leaders can make effective decisions on resourcing, workforce planning and estate management in a drive towards improved financial sustainability.

With major questions to be answered by government on what a future funding settlement could look like, this stream will assess how institutions can grow revenue streams, manage risk and support enhanced financial resilience. At the heart of these operational challenges, is how universities can continue to effectively deliver safe, connected and sustainable campuses that are fit for the future and match the growing value for money expectations of students. This stream will take a deep dive into the latest practice and innovation being spearheaded by estates leaders.

HE Impact EdTech

The delivery of a next-generation digital experience will be central to the transformation of student outcomes across higher education. From mature learning analytics to cloud-based learning management systems, from AI adoption to the deployment of new cutting-edge digital assessment tools, decisions on digital investment now will come to define the student experience into the 2030s and beyond.

The HE EdTech stream will provide visitors with a chance to learn from tech leaders and innovative suppliers on harnessing new digital solutions to maximise the learning experience and confront major implementation challenges on managing large scale purchases, advancing cyber security infrastructure and up-skilling the HE workforce for vital tech roll outs.

Co-located with:

HE Impact 2025 will also be co-located with the well-established Schools & Academies Show, EdTech Summit and Independent Schools Conference, effectively uniting the education sector across 2-days. The collection of these events will bring together 5,000+ attendees, 400+ speakers and over 300+ innovative education suppliers, making it an event you won’t want to miss! 

To register your interest in attending or exhibiting at HE Impact 2025, please register your interest via the button the below.

Why Exhibit at HE Impact?

  • Enjoy face-to-face interactions and curated meetings with budget holders from Universities and the wider education sector to help you establish new relationships and reinforce existing connections.

  • Show the market how partnering
    with you will solve their challenges and increase industry influence through exhibition, networking and thought leadership opportunities.

  • Streamline your sales efforts, enhance conversion opportunities, and facilitate targeted marketing by generating high-quality leads
    through our event app.

  • Digital Visibility at HE Impact will boost brand recognition, attract potential clients, and drive sales by expanding your online presence.

  • Enhance your credibility and build partnerships with universities hungry for new solutions, by sharing a
    stage with experts, policymakers
    and leading practitioners.